In the Starnberg brewery, traditional brewing art meets modern zeitgeist. To visualise this exciting mix, we made use of traditional Lüftlmalerei painting, which can be found on many house facades in Bavaria. The clue: The scenery is completely localised in the here and now. New, fresh and modern people with a Starnberger Hell in their hands. Fully modern. Fully Bavarian. Full of AI. Because all layouts were created with AI Midjourney and worked out in Photoshop. Even though we unfortunately didn't win the pitch, we made it to the final round. To be honest. It doesn't get more modern than this.
Client: Starnberger Brauhaus
My role: Design, AI promoting, creation of all layouts
