For PostFinance, Jung von Matt launched an image campaign centered on the message that many things are "quite normal" for PostFinance.
Wearing sweatpants for investment advice? That's quite normal. Just PostFinance. The music spot with the specially produced track at the center of the campaign and the visual assets show the multifaceted nature of the Swiss population in spontaneous snapshots. Snapshots from life in which not everything is always perfect. Quite normal, in fact.
Client: PostFinance
My role: Conception, Concept Pitch, Layout, musicvideo Conception,
