Electromobility was the hot topic for the Geneve International Motor Show 2020. So, we created a campaign with electromobility in its DNA – using big data to create countless key visuals as heart of the campaign. Here is how it worked: every city in Switzerland got his very own individual announcing poster for the GIMS. Every track on the poster changed in shape and color with the percentage of electric cars driven in the specific cities. So, where ever people were in Switzerland, they saw a different poster.
Client: Genve international Motor Show
My role: Creating individual key visuals, animation of moving images, animation and edit of the casefilm.
